We all know that Samsung, Tesla (and possibly Micron) are investing in land in the areas around small central Texas towns like Taylor, TX…but should you? A quick look at the effect these companies are having in the area and the stretch of highway that could very well be the most sought after land in the country.

As I’m sure you’ve heard, Samsung has officially announced that they will be building a 17 billion dollar chip making plant in the city of Taylor, TX. This will create thousands of jobs both directly and indirectly. The implications of the “Samsung Effect,” as it’s being called, will be far and wide for the once sleepy town of Taylor, TX and the surrounding areas.

The highway leading to the Taylor area from Round Rock is Highway 79. This is being dubbed a “super highway.” This could very well be the most highly sought after area of land in the country. There’s a lot of vacant land in this area and a lot of investors are very interested in this area.

Similar to what Tesla, the “Tesla Effect” in the areas, land prices seemingly doubled or tripled overnight. It’s absolutely insane what some of these land prices are doing. And, many groups are paying exorbitant prices for these pieces of land and it could take many years for them to recoup their investments, honestly. So, though we are still very bullish in this area, always be prudent with your land investments. Always cross your T’s and dot your I’s so to speak and we always recommend consulting with an attorney as well.

Like I said, we are very bullish still. It was just announced the other day that Micron Technology is considering the greater Austin area for a 40 billion dollar semiconductor facility which will bring nearly 10,000 jobs once final build-out is complete. They’re considering specifically Williamson and Caldwell counties. Who knows if it will actually happen, but that could be another boom for our market.

Feel free to reach out to us with questions or other topics you’d like to see covered.

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